About
Andrew Setness
CPA · MBA
- CPA
- MBA
- Salesforce Admin
- UC Davis
I'm a California CPA who spent my career at the intersection of accounting, finance, and technology — and I now lead AI product development at Workday Adaptive Planning. Setness Consulting is how I bring that combination to small businesses, startups, and accounting teams that need more than a single-discipline consultant.
Before product management, I was on the other side of the desk: I ran finance and accounting for VC-backed startups, managed the books for 10+ entities, implemented ERPs and FP&A systems, and prepared compiled, reviewed, and audited financial statements. That operating experience is what makes the product and AI work credible — I've lived the problems I now help solve.
Today I split my time between leading AI product features at Workday and helping select clients through Setness Consulting. I take on engagements where my specific combination of CPA credentials, operating experience, and hands-on AI expertise makes a real difference — not just another consultant who read a blog post about AI.
Credentials
Licensed, certified, accountable
- CPA
- Certified Public Accountant, California #132161
- MBA
- Accountancy, Sacramento State University
- Salesforce Admin
- Certified Administrator, #19305971
- UC Davis
- B.S. Managerial Economics
Career
The path here
2023 – Present
Principal Product Manager · Workday Adaptive Planning
- Product Owner for Advanced Modeling and AI features
- Subject Matter Expert for AI, including Ask Workday
- AWS and Salesforce co-solutions
2021 – 2023
Product Manager · Stratify Technologies
- Integrations, APIs, and database product owner
- Master data management and workforce planning
2018 – 2021
Product Manager · Workday (Adaptive)
- Product owner for Modeling scrum teams
- Product discovery, specs, UX mockups, roadmap
2017 – 2018
VP Finance · DialSource (now Conquer)
- Led accounting, finance, and HR
- Self-implemented Adaptive Insights integrated with Salesforce and QuickBooks
- Built multi-year budget and forecast models; reported to board
2015 – 2017
Senior Accounting Consultant · Kranz Consulting
- Full-cycle accounting for VC-backed startups
- Clients incl. Velocloud ($35M Series D) and Qubole (Series C)
2013 – 2015
Accounting Manager / Associate · Shoe Palace · Redwitz & Co
- Led a 4-person accounting team across 10 LLCs
- Audit, tax, and consulting engagements
Ready to talk about your books, forecast, or product?
No pitch. Just a clear conversation about where you are and what might help.